INTERACTIVE MURAL
“You can touch this art!”
For SXSW ‘17 we created a touch capacitive wall to spotlight Capital One products in a subtle & playful way by incorporating the unique culture of Austin, Texas into a mural. Custom animations and sound effects were activated when guests touched the glowing hotspots. This piece was featured on Snapchat's SXSW feed and reached over 18,000 views.
Objectives
Spotlight products and provide target consumers with high level insights as to what those products do.
Increase awareness and credibility with digital/tech talent by showing what Capital One is doing to change banking.
Create an engaging experience that guests will want to share on social media.
6,727
Installation visits
5,793
Total Attendees
13,000+
Interactions
Mural: wallandwall.com
Animations: lusedesign.com