Connect the dots. Find the leverage. Move meaningful work forward.
DESIGN STRATEGY
Utilizing a multidisciplinary toolkit of research, facilitation, service design, and systems thinking to turn ambiguity into direction—helping teams frame the right problem, align around what matters, and build a practical path from insight to action.
SELECTED WORK
While I’ve worked on some amazing projects, most of it is confidential. What follows is intentionally selective: one or two artifacts from each engagement.
01 Community Placemaking
EQUITY + ACCESS
I led a cross-functional team working alongside local residents, organizations, and schools to identify and address barriers to opportunity within a historically marginalized and underserved community.
Through secondary, internal, and field research, we established success criteria, evaluated six preliminary concepts, and advanced the strategy with the strongest potential to close gaps in equity.
The second phase translated that recommendation into action through risk analysis, mitigation planning, and a detailed implementation roadmap combining placemaking and programming to support sustainable career pathways. | 2021–2023
02 Accelerator Program
ZERO-TO-ONE INNOVATION
Streamlined a new internal program that unleashes rapid growth and innovation for zero-to-one businesses by identifying key players, defining touchpoints, and mobilizing processes through a detailed vision story and robust service blueprint. | 2022
03 A Future of Collaboration
ORGANIZATIONAL ALIGNMENT
A four week internal research effort across lines of business to formulate a set of highest priority recommendations to break a cycle that is limiting two organizations ability to create efficient, effective, and emotional experiences for our customers. This work culminated in a hybrid summit between the orgs, deepened relationships within leadership, and continues to thrive today. | 2021
ADDITIONAL STRATEGIC ENGAGEMENTS
LEARNING + DEVELOPMENT
04 Reimagining a Beloved Dev Program
Explored the gaps and opportunities (through research and ideation workshops) within a career management + leadership development program. After identifying a set of easy wins and longer term recommendations we developed a reimagined hybrid program journey to enhance the experience for an evolving cohort structure. | 2022
ORG DEFINITION
05 Experience Design Capabilities
Concise artifacts outlining Experience Design’s core capabilities that fall into three categories; connecting the entire organization to our customers, activating our competitive advantage, and cultivating our organizational health. Although not exhaustive, these capabilities reflect the work we believe is most needed in pursuit of creating the experiences that matter most. The rollout of these capabilities resulted in the most clicked item ever in Design’s internal comms; a reflection of how valuable this content is to our community. | 2022
06 Acquisition Onboarding Experience
EMPLOYEE EXPERIENCE
Insights and recommendations to improve the onboarding experience of associates from acquired businesses. One month of research to better understand associate needs, pain points, and expectations with an additional month for storytelling and the development of a strategy to increase enablement and satisfaction. | 2022
LEADERSHIP ENABLEMENT07 Design Leadership Benchmarks
Having previously defined the skills and practices that represent beacon-worthy design leadership, how might we now make it easier for design leaders to comprehend and build the necessary skills to support their teams? By developing a unified set of benchmarks to limit arbitrary uniqueness in expectations and develop an implementation roadmap to ensure adoption. | 2022
SERVICE COORDINATION08 A Robust Communication Plan
Designed a series of workshops to unravel an elaborate customer journey across a myriad of channels. We defined every customer touchpoint and mapped them against a much larger comms plan and multi bank rollout strategy. We identified service requirements, defined roles & responsibilities, detected potential pain points, and proposed solutions for the best user experience. | 2023
